Tractor Supply warned climate change and a lack of diversity would hurt business. Now it's ignoring those risks

Tractor Supply Co., a retailer known for selling products to hobby farmers, has recently announced its decision to withdraw its carbon emission reduction goals and eliminate jobs and goals related to diversity, equity, and inclusion (DEI). The company’s reversal on progressive initiatives, similar to other corporate giants like Bud Light and Target, has garnered mixed reactions. While some customers are appeased by these changes, others find that it has damaged the company’s reputation and raised concerns about potential risks. Tractor Supply’s diverse customer base could be impacted by the company’s decision, particularly as it aims to attract younger and more diverse consumers.