Netflix hunts for a production partner for its Christmas NFL games

Netflix is reaching out to broadcasters to partner in producing NFL games that it will stream on Christmas Day. The streaming giant plans to show two games this year and more in the following years. This move signifies Netflix’s entry into live sports, driven by its ambitions to grow its advertising tier. It has been in touch with broadcasters currently airing NFL games, but discussions are in early stages. Potential challenges include broadcasters already producing games and competition from other streaming platforms. Netflix’s entry into the NFL allows it to reach a global audience and potentially bid on a larger package of games in the future.