Lululemon dominated the pricey athleisure market for years. Now it faces big competition

Lululemon, the popular maker of expensive yogawear, is facing challenges in the market. The company has dominated the luxury athleisure industry, despite controversies surrounding its founder. However, it now needs to adapt to the preferences of younger consumers and a reshuffling of its executive team. Lululemon’s stock has declined this year, partially due to competition from trendy competitors and a shortage of sizes and colors for its younger customers. The departure of the company’s chief product officer has added to concerns. Despite these challenges, Lululemon has potential for growth in its men’s sector and international business.